ForSaleBYOwner.com Founder Sells Home - Using a Broker
This is an original post by Active Rain member J. Philip Faranda of NY. It is worthy of reading.
There are many comentaries and debates about selling a home with and without a Realtor. Of course, this article give many Realtor's a little chuckle or feeling of satisfaction. The truth is, when you're in this business to help people avoid the pitfalls of selling a home, to help them get the best price for their home, and to just make it a little easier for them, you don't understand how or why people would want to "go it alone". I've worked with a few buyers who purchased one of my listings and I'm always left wondering why they didn't have a buyer's agent. They didn't save anything by not having a Realtor. I've sold homes for folks who didn't know me and didn't have a Realtor when they purchased their home and guess what.... they didn't save anything by not having a Realtor.
The real problem is, somehow they are convinced they will save or are saving and they often don't realize they didn't or won't. I guess Ignorance is Bliss!
Here's the best part: The broker got him $150,000 more than he was asking when he was selling on his own. So much for saving on commission- he netted more even after the commission!
The story is that Sambrotto went for 6 months selling "By owner" on the Internet, online ads, and the rest of the FSBO gig at an asking price of $2 million for his Chelsea condominium. He then gave up (as 90% of FSBOs will) and listed with Jesse Buckler of Bond New York, who took the unusual strategy of advising Sambrotto to raise his price by $150,000. Clearly, this is a move that only works if you know your market. The home is now closed for $2.15 million after going under contract in May.
Some have said that the brokers control the market in Manhattan so much that buyers seldom look online, and that is why FSBO failed and the broker succeeded.
Manhattan buyers are as savvy as they get, and sites like StreetEasy, Trulia and ResidentialNYC get huge traffic for Manhattan. The truth is that a good broker knows how to sell real estate better, faster, for more money and with fewer headaches than a website developer.
It all goes to the old story about the plumber who is called in to fix a furnace and after tapping a few times on a specific pipe and getting the thing humming again, mails the owner a bill for $1000. Aghast, the owner objects, saying that he only tapped a pipe. He then got an itemized bill, $1 for tapping the pipe, $999 for knowing what pipe to tap. We are paid for what we know- not just what we do.
If you want a do it yourself project, build a go cart. For the largest transaction of your life, hire a good professional broker.
- We Are Westchester County & Metro New York Real Estate. Reach Phil at (914) 723-8900.
- J. Philip Faranda, Broker-owner, J. Philip Real Estate, LLC. Vice President, Empire Access Multiple Listing Service.
- I am one of New York's premier short sale REALTORS, serving Westchester, the Hudson Valley & Metropolitan New York.
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