Raleigh - Cary Home Reviews & Market News!: April 2009

Your Resource for Raleigh, Cary, Apex, Holly Springs, Morrisville, Fuquay-Varina, Wake Forest & Surrounding Areas!

Pink or Purple? When selling: How important is the color of a house?

Pink or Purple?  When selling:  How important is the color of a house?



When listing a home, a very common question from sellers is "What color should I paint the interior of my home to help it sell better?"  or "Is there a preferred Realtor color?"


pink paint bucket

Of course, over time, it seems the preferred color changes.  It is most likely driven by current color trends and not so much by buyers themselves.  It's important to consult with a Realtor and ask for guidance with this and other important listing matters.


guy painting

However, there are a couple things to keep in mind when painting your home to sell.

•1)      Keep it light, neutral and crisp.  This will help the features of the home stand out and keep the buyer from feeling assaulted by colorful walls when they walk into the door.  I like to refer to this as the "Pottery Barn" look.

•2)      Since you (the seller) don't know the color of the buyer's furnishings; you can't possibly know what color will work for them.  That shouldn't even enter into your color decision.

•3)      Please don't choose a color just because it's your favorite color.  Most of us have a favorite color but, it doesn't mean it goes on the walls of your home.

•4)      You probably want to paint all the walls the same or at least stay within the same family.  If having different colors is a must, maybe go one shade lighter or one shade darker than your chosen color.

•5)      Don't go too dark on small spaces.  It'll just make the space look smaller.  Large spaces can handle a shade a little darker.

•6)      Look at the competition - AKA "Builders".  Most builders are up on what the latest trend is for selling homes.

•7)      Consider your area.  I live and work in Cary, NC or as we so fondly call it Research Triangle Park.  Here, everyone wants the homes for sale to be NEUTRAL.  So, sellers may be faced with removing wallpaper, painting the interior a neutral color and making other necessary upgrades or repairs to prepare it for our tough economy. 

•8)      If your walls still have the original paint, you'll want to give them a fresh coat, even if the color is neutral.

•9)      Don't skimp on quality just because you're not going to be the one who lives there.  It will show!   It isn't necessary to choose the most expensive brand paint, but, don't choose the cheapest just because it's cheap.  If you go the cheap route, the buyer might just think your house is "On sale" instead of "For Sale"!.

stretching dollar

•10)  As in all things, the preferred color will change.  Find out from your local Realtor, home improvement store, paint store or decorator what color is best.

 paint samples

If all else fails, here are a couple suggestions:


Some of my favorite suggestions are from Sherwin Williams or Duron

For small spaces consider Kilim Beige # SW 6106

To freshen up an average size home, consider Nomadic Desert # SW 6107

For large open spaces, consider Latte # SW 6108

Always purchase a sample and try it first to make sure you're going to be happy with the color.  Happy Painting!

sold sign


If you have a favorite neutral paint color, or a great tip I'd love to hear about it.


Raleigh Cary Apex Realtor Carla Freund Realty

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Comment balloon 4 commentsCarla Freund • April 19 2009 01:23AM
Pink or Purple? When selling: How important is the color of a house?
Pink or Purple? When selling: How important is the color of a house? When listing a home, a very common question from sellers is "What color should I paint the interior of my home to help it sell better? " or "… more